Neighbors

Art Direction
Branding
Signage
Print Collateral

Located within 1 Hotel's Brooklyn Bridge Park location, Neighbors café brings Brooklyn's best into one location. From top-notch espresso drinks and seasonal dishes, to locally made artisanal goods such as Devocion Coffee, Kubiya Games, and Provenance Meals Granola, residents and visitors alike will leave with a slice of the borough, all while supporting local vendors that make Brooklyn the unique destination that it is. The branding of this location demanded to be approached with a DIY attitude as a nod to Brooklyn's industrial past and current entrepreneurial spirit. It was important that the materials also remain playful and approachable, this was achieved using a riso print inspired color scheme and misaligned typography.